Heating has a new approach with Ideal

Ideal Heating is strengthening its dedicated service division as the latest step of what the company describes as the "evolution" of its brand.

 

This year has already seem the launch of Ideal Heating's new image, new products and a new approach to its business.

Now, dedicated Ideal engineers will be on the road - in vans with updated liveries to reflect the new brand image - offering customers "a professional and reliable maintenance service", according to the company.

A part of this service, Ideal has also invested in more advanced technology to speed up the maintenance process, and to ensure a higher first-fix rate.

Each engineer will be equipped with a computerized diagnostic system designed to interrogate the boiler for a quick and accurate analysis, tapping directly into the PCB to reveal the complete history of each appliance.

Ideal believes that this advanced technical capability is a "natural step forward" for the brand, building on the intuitive design and installer-friendly features of recent boiler models such as the Logic.

The Logic+, for example, includes a 'plain English' text display which reveals the boiler's recent history when switched to installer mode.

"We're reaffirming our commitment to the trade, and to homeowners," said Doug Lloyd, customer services director for Ideal Heating.
"Not only can the installer be assured they are choosing an appliance that is straightforward to fit and maintain, but this quality aftercare adds value to the customer's investment, and offers the installer a further selling point to highlight."

Ideal Heating holds installer training courses for its products 3every day at centres across the country.

Alan Sims, technical services manager for Ideal Heating said: "Every day is a school day - you never stop learning."

He added that all Ideal trainers make sure that they go out with engineers once a moth to keep track of their products and any industry issues that may be arising.

"We adapt out training to suit the installer's needs," he said. "If a particular training group wants to focus on a fault-finding or commissioning, then that's what we do."

The training courses cover issues such as Benchmark, flue fitting, basic fault finding and detailing things that an installer should always tell their customer when installing an Ideal boiler.

The company has also put in place stringent quality control processes in its manufacturing facility to ensure that any potential problems are fixed before the boilers leave the factory.

This 'no-fault forward' approach makes careful checks at each stage of a boiler's manufacturer so that, if anything is installed incorrectly, the boiler is unable to continue to the next stage of assembly until it has been corrected.

 

Source - HVP

Posted Date: 11th Jun 2010